The mailshot has produced some unexpected interest that takes a toll on Sydeline.
Keeping track of everything that you need to do in your business is difficult. But there are some basics, like getting consent from people to use their data.
Mike and Russell introduce the acronym RESPECT and discuss the basics of becoming and remaining compliant to data protection and the vast array of other business regulations.
Finding leads… Where can you find them? What roles has social media got to play? How can you contact them? Let’s try some old-school mailshots… ut-oh!
Using social media and other digital methods to find your future consumers has it’s fair share of risks and issues. Russell talks with Amanda Williams, a consultant with Cloud Legal. Amanda is uniquely skilled to provide help on how to find leads and how make the most out of digital marketing, especially B2C.
Ok, so the logo needs a redesign and registering because it matches someone else. The website has 4 fonts on each page, not consistent style and appalling icons. Never mind, that never bothers anyone?!
In this episode we consider the dark art of creating a brand. Of what does a “brand” consist? Can you do it yourself? What dangers should you be avoiding? Mike discusses brand with Tom Gamblin from Evident and get’s some top tips everyone should consider in their organisation.
It’s been a while in the making, but we’re close to publishing the first episodes of our Business podcast, Blue Sky Stinking. Last night saw a big step closer. Let me set the scene…
In playing the game of brand recognition their are pitfalls. You don’t have to make these yourself to learn lessons, you can draw from the mistakes of others. But how do you get to hear about these branding blunders? Unless they were a public relations disaster it’s likely that organisations would want to keep them quiet to avoid their blushes.