Hosted by: Russell & Mike

Better Business Interview – James Whitfield and Sean Sykes from FIVE Create (Briiv)

Airpurification, airquality, bcorp, bcorporation, bcorps, bcorpstory, bcorpuk, betterbusiness, biodegradeable, briiv, bthechange, business, businessowner, climate, climateaction, climatejustice, entrepreneur, entrepreneurship, environment, innovation, netzero, netzero2030, people, planet, profit, purpose, smallbusiness, socialenterprise, sustainability, triplebottomline

The Green Elephant Show

Better Business Interview - James Whitfield and Sean Sykes from FIVE Create (Briiv)

00:00 / 36:46

Hello and welcome to our second series of Green Elephant Better Business interviews.

Throughout this series, we are chatting with key people in companies which have chosen to work towards building businesses which serve the greater good of looking after people and planet as well as making a profit.

00:35 Interview with James Whitfield and Sean Sykes from FIVE Create, the makers of the Briiv Air Purifier

01:26 Elephant in the room question – Isn’t two co-founders enough?
02:48 Start a company and see how it goes from there!
03:08 How did you find your purpose?
04:13 Wanted to cut waste with consumer goods
05:06 What is Briiv? (pronounced like Breathe)
06:19 What makes up the Briiv filter?
07:30 What dark magic did you use to come up with the filter construction?
10:03 Even the housing is biodegradable?
11:40 Important that the unit didn’t use plastics
12:08 the problem with all consumer electronics
12:38 Heavy regulatory burden
13:10 Manufacturers can be ‘lazy’ with regards to the materials they use
13:37 How long does a filter last?
14:02 And then discard in the compost?
15:55 What is HEPA?
17:10 How far does the filtering go?
18:00 Would I notice a difference?
19:45 Air Quality is a very present issue at the moment
20:10 3043 medium-sized plants equivalent – how did you work that out?
21:31 What’s your eco conversation at the moment?
23:30 What is really exciting about innovation currently?
27:42 The Red Dot award
28:48 Any other awards you’re chasing down?

29:43 Fact or Fake

Air pollution kills 400 people every hour or 7 every minute, accounting for more than double the number of people who die from malaria, tuberculosis, and AIDS combined each year. (FAKE)
1. Air pollution kills 800 people every hour or 13 every minute, accounting for more than three times the amount of people who die from malaria, tuberculosis, and AIDS combined each year. (FACT)
In 2016, household air pollution from cooking with polluting fuels and technologies caused an estimated 3.8 million deaths. (FACT)
In the 15 countries that emit the most planet-warming gases, the cost of air pollution for public health is estimated at more than 1.5% of GDP. (FAKE)
1. In the 15 countries that emit the most planet-warming gases, the cost of air pollution for public health is estimated at more than 4% of GDP. In comparison, keeping warming to the Paris Agreement temperature limits would require investing about 1% of global GDP. (FACT)

Connect

Find James Whitfield, Sean Sykes and FIVE Create here:

FIVE Create

Briiv

James Whitfield

Sean Sykes

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