Founder and CEO of Sydeline
Colour : Royal Purple… is that a colour?
Artist : Ed Sheeran, Olly Murs, James Arthur… I could go on!
Phobia : Athazagoraphobia (Being ignored)
Food : Sashimi – Preferably warmed
Drink: Half-Soy Nonfat Decaf Organic Chocolate Brownie Iced Vanilla Double-Shot Gingerbread Frappuccino
Zelda is… A self-impressed visionary. 30 something, daughter of a well respected business-leader, Nero Zero. Held an admin team leader role in fathers empire with very high regard for her own skills. Straight talking, nieve, bright and capable but fires from the hip, ambitious. Uses Bob as a confidant but doesn’t get his sarcasm or that he also talks to her dad!
Best Business Startup... Ever?
Starting a business can be a minefield! Whether on your own or with others. What’s the best way to set yourself up? What sort of organisation should you create? What rules do you need to follow? Where is the best place to get the money you need? What should you do first?
In Blue Sky Stinking our heroin, Zelda, faces all these challenges and more. She’s enthusiastic, committed… but not entirely on the right lines!
Listen as she takes her first baby steps in business, assisted (not always well!) by a cast of the weird and the wonderful.
Fear not though as following each episode experts from Gydeline are on hand to assess the issues faced by Zelda and talk through some more sensible approaches and available resources. The Gydeline team are enhanced by regular guest and experts to put you on the right lines with your business and to ensure the sky doesn’t fall in on your dreams!