The mailshot has produced some unexpected interest that takes a toll on Sydeline.
Keeping track of everything that you need to do in your business is difficult. But there are some basics, like getting consent from people to use their data.
Mike and Russell introduce the acronym RESPECT and discuss the basics of becoming and remaining compliant to data protection and the vast array of other business regulations.
Finding leads… Where can you find them? What roles has social media got to play? How can you contact them? Let’s try some old-school mailshots… ut-oh!
Using social media and other digital methods to find your future consumers has it’s fair share of risks and issues. Russell talks with Amanda Williams, a consultant with Cloud Legal. Amanda is uniquely skilled to provide help on how to find leads and how make the most out of digital marketing, especially B2C.
Ok, so the logo needs a redesign and registering because it matches someone else. The website has 4 fonts on each page, not consistent style and appalling icons. Never mind, that never bothers anyone?!
In this episode we consider the dark art of creating a brand. Of what does a “brand” consist? Can you do it yourself? What dangers should you be avoiding? Mike discusses brand with Tom Gamblin from Evident and get’s some top tips everyone should consider in their organisation.
A letter from a lawyer has tempers frayed. Is Nero playing a fast one on the new company?
What happens when one company uses the designs of a product that is properly protected? What happens if you don’t have intellectual property protection in place? Mike talks to Jacob Cunningham from Bright Solicitors to get some valuable guidance on what all organisations should be considering in relation to their less tangible assets.
It’s time to recruit – easy huh! Just hire a friend’s son you met in the pub. No right to work checks, no robust selection, no chance anything could go wrong!
Every growing organisation needs to be recruiting staff at some point. To many, this is a foreign experience with pitfalls and dangers, some of which do not raise their head until long after the interviews are over. Recruitment Consultant Oliver Watson and Employment Solicitor Donna Negus join Russell to discuss some of the issues in recruitment and offer some sound advice to those who are considering adding more people to their business.
A longer episode than normal, but worth it!
Getting into and setting up premises is proving… expensive and difficult. Some bad decisions has Jakob bailing out Zelda again.
With Zelda setting up new factory, warehouse and office facilities, it’s an opportunity for us to discuss the basics of setting up and running premises. Joining Russell for this episode is an experienced facilities manager, Dave Moore, who will provide an insight into some of the pitfalls Zelda is falling into and how to make premises work well.
Some business confidential information is leaked from the company. How, who, and what is the impact?
It’s easy to be relaxed about privacy rules in business dealings in this supposedly transparent and open world. Should Jakob and Zelda be worried about Zelda’s dad knowing the inner workings of Sydeline? How important is confidentiality in business?
Mike and Russell discuss privacy rules, company and personal information confidentiality.
Investor Jakob wants to help, and has the money… but what will he get in return? Then there is the business finance setup planning – who are you going to call? And, how much for premises!
Russell dumps Mike in preference for Dan Orasnjak from our accountants, Lang Bennetts. Dan provides some financial insights to starting and running a business and points out where Sydeline are not taking the best approach!
Diving into launching the business, by starting in partial competition with her father, Zelda considers some brave steps. However, striking up a business relationship with Jakob means having to make some sacrifices.
Mike and Russell, from Gydeline discuss how to prepare for starting a business and what skills are needed to do it well. The tools and support required are covered along with some ideas on naming an organisation.