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Green Elephant Sustainability Show
Green Elephant Sustainability Show
B Corp Month 2021 Interview - James Bidwell from RE_SET
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Hello and welcome to our special series of Green Elephant interviews during March 2021, supporting the annual B Corps month.

B Corporations, or B Corps for short, are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose

Throughout March, we are chatting with key people in companies which have chosen to certify as B Corps and become a Force for Good.

00:35 Interview with James Bidwell from RE_SET (and Springwise)

  • 01:28 How do you Agitate?
  • 02:40 Evangelist?
  • 03:40 Is there a resistance to  the NOT profit first
  • 05:16 Sustainability is not just about…
  • 06:25 Is B Corps always the aim?
  • 07:11 A little bit of politics
  • 08:06 The Path to Circularity…
  • 09:32 The Ellen MacArthur Foundation
  • 09:44 The Path to Net Zero …
  • 10:10 Making pledges is OK but…
  • 11:08 Springwise the innovation platform
  • 13:07 15 Innovations a week published
  • 13:45 A great resource – free to use
  • 14:00 A very nice gift
  • 15:13 Is innovation speeding up or slowing down?
  • 15:58 The COVID effect on innovation
  • 17:17 Disruption wasn’t a word 5 years ago
  • 17:53 Why the book – Disrupt!
  • 19:30 Innovation in government?
  • 20:18 Money wasted through COVID response
  • 21:00 You’re a B Corp… why?
  • 23:34 A Talent Magnet
  • 24:18 A Great Community and parties!
  • 25:48 The certification process and effort
  • 27:03 We worked hard at it
  • 28:24 Why do you value B Corps

30:13 Action

  • Shameless plug – Look at Springwise and get inspired
  • Make a small difference every day – talk to children, walk and not drive, debate with others

31:56 Recommendation

Interstellar movie – and money for Mars should be diverted to climate change!

33:37 Fact or Fake

  1. 50% of the UK public think business should have a legal responsibility to the planet and people alongside maximising profits (FAKE)
    1. 72% of the UK public think business should have a legal responsibility to the planet and people alongside maximising profits (FACT)
  2. In 2017, China was building 2 wind turbines every day! (FAKE)
    1. In 2017, China was building 2 wind turbines every Hour! (FACT)

Connect

Find James Bidwell and RE_SET and Springwise here:

Watch the video

We really hope that you’ve found this special B Corp Month episode both informative and entertaining. Make sure you don’t miss any of the 31 interviews with B Corporations who are striving to be a Force for Good.