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Green Elephant Sustainability Show
Green Elephant Sustainability Show
B Corp Month 2021 Interview - Debbie Luffman from Finisterre
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Hello and welcome to our special series of Green Elephant interviews during March 2021, supporting the annual B Corps month.

B Corporations, or B Corps for short, are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose

Throughout March, we are chatting with key people in companies which have chosen to certify as B Corps and become a Force for Good.

01:29 Interview with Debbie Luffman from Finisterre

  • 01:44 The huge issues of the fashion industry
  • 02:33 Do we need to be trendy?
  • 03:28 The challenges of supply chain
  • 04:33 Transparency
  • 06:00 Retail and Consumers are changing
  • 06:19 COVID Impact on habits
  • 07:35 Tradeshows are out of date
  • 08:15 Low impact textiles
  • 08:36 Sustainability is not a great word
  • 10:48 ‘Impact’ is incredibly  complex
  • 11:06 Low and positive impacts?
  • 11:53 Gold ISPO Outstanding award – Insulation Apparel – BioSmock
  • 12:45 Wool and the Finisterre Love affair
  • 14:10 Working with H D Wool Insulators
  • 14:40 Plastic fantastic?
  • 15:30 Ridiculously hard to develop low impact fabrics
  • 16:44 Grown out of the surfing community – wetsuit challenge
  • 17:39 Wetsuit is a perfect tension
  • 19:15 Recycled wetsuits and Yulex instead of neoprene
  • 21:15 Aim of the game is circular
  • 22:20 Why the B Corp movement
  • 24:17 What B Corp does…
  • 25:15 Certification and recertification?
  • 26:45 What value in B Corps

28:54 Action

  • Make sure you go outside every day and gain an awareness of it
  • Sign next to the car keys “Could I walk?”

31:55 Recommendation

33:49 Fact or Fake

  1. 5% of a seabird chicks bodyweight can be plastic (FAKE)
    1. 15% of a seabird chicks bodyweight can be plastic (FACT) + estimated 90% of seabirds have ingested plastic
  2. According to the Sustainable Development Report, there are only 9 countries on track to hit the SDG 14 Life below water goal by 2030 (FAKE)
    1. According to the Sustainable Development Report, there are only 4 countries on track to hit the SDG 14 Life below water (FACT) Nicaragua, Columbia, Ecuador and the United Arab Emirates
  3. According to 2015 figures, Between 4.8 and 12.7 million tonnes of plastic enter the ocean each year (FACT)

Connect

Find Debbie Luffman and Finisterre here:

Watch the video

We really hope that you’ve found this special B Corp Month episode both informative and entertaining. Make sure you don’t miss any of the 31 interviews with B Corporations who are striving to be a Force for Good.